Leading Privy Alternatives for E-commerce Success in 2025

If you're running an e-commerce business, you know the importance of engaging customers and driving conversions. Privy has long been a popular tool for email marketing and pop-up campaigns, but it’s not the only option available. Whether you’re looking for advanced features, better pricing, or a more user-friendly interface, there are plenty of great Privy alternatives that cater to different business needs.

In this article, we’ll explore the best Privy alternatives, diving deep into their features, pricing, and why they might be a better fit for your online store. 

What Privy Offers: Key Features and Benefits for E-Commerce Growth

Privy is a popular e-commerce marketing platform designed to help businesses grow and increase sales. Here’s a breakdown of what it offers:

• Pop-Ups & Email Capture: Create engaging pop-ups and forms to capture visitor information and build your email list.
• Cart Abandonment Recovery: Use automated messages to recover lost sales by targeting customers who abandon their carts.
• Automated Email Marketing: Set up automated email campaigns to engage with subscribers and boost conversions.
• Seamless Integrations: Works smoothly with Shopify, WooCommerce, and BigCommerce, making it versatile for different online stores.

Privy’s user-friendly interface, along with pre-designed templates, makes it easy for both beginners and experienced marketers to create high-converting campaigns. However, as businesses expand, they may find the platform’s features, scalability, or pricing structure limiting, prompting the search for other options.

Why Seek Privy Alternatives?

While Privy offers an excellent set of features, it might not be the perfect fit for every business. Some users find its pricing on the higher side, especially for advanced features like email automation and segmentation. Others may feel restricted by the platform’s design capabilities or wish for more in-depth analytics and reporting.

Seeking Privy alternatives allows businesses to find tools better aligned with their specific needs, whether that’s more affordable pricing, greater customization options, or advanced features like AI-driven recommendations and multi-channel marketing. Exploring different platforms ensures you’re using the best tool to maximize your e-commerce success.

Top 6 Privy Alternatives to Check

1. Plum

Plum is one of the best Privy alternatives. This tool stands out as a modern, user-friendly solution designed specifically for e-commerce brands. It provides powerful pop-up tools and email capture functionalities to help businesses grow their audience and increase sales. Plum is particularly well-suited for Shopify and other e-commerce platforms.

Key Features:

• Intuitive Editor: Plum makes designing pop-ups a breeze with its intuitive editor. Create stunning, high-converting designs without needing technical expertise.
• Behavioral Targeting: Show the right message to the right customer at the right time with advanced targeting based on user behavior.
• Exit-Intent Technology: Reduce cart abandonment by capturing customers’ attention before they leave your site.
• Customizable Templates: Choose from a variety of pre-built templates optimized for conversion.
• Seamless Integration: Works smoothly with Shopify, WooCommerce, and other platforms.

Why Choose Plum:

Plum is perfect for businesses looking for an affordable yet feature-rich alternative to Privy. Its ease of use, combined with powerful targeting capabilities, makes it an excellent choice for brands that want to maximize their marketing efforts without a steep learning curve.

Pricing:

Plum offers a free plan with basic features and paid plans starting at $9.99/month, making it a budget-friendly option for small and medium-sized businesses.

2. Justuno

Justuno is a robust conversion optimization platform that offers more than just pop-ups. It provides tools for AI-driven product recommendations, upselling, and cross-selling.

Key Features:

• AI Recommendations: Leverage AI to suggest products based on user behavior.
• Mobile-Friendly Designs: Ensure your pop-ups look great on any device.
• Audience Segmentation: Create personalized experiences for different customer groups.
• Cart Abandonment Recovery: Reduce lost sales with targeted campaigns.
• Onsite Retargeting: Re-engage returning visitors with tailored messages.

Why Choose Justuno:

Justuno is a great Privy alternative for businesses focused on increasing average order value (AOV) and providing personalized shopping experiences. Its AI-driven features give it a competitive edge.

Pricing:

Justuno offers a free trial, with paid plans starting at $35.10/month.

3. OptinMonster

OptinMonster is a popular lead generation tool known for its robust customization options and extensive features. It’s ideal for businesses looking to boost their conversion rates and grow their email lists.

Key Features:

• Advanced Targeting: Use page-level targeting, geo-location, and device-specific targeting to deliver tailored campaigns.
• A/B Testing: Optimize your campaigns by testing different designs and messages.
• Gamified Campaigns: Create engaging spin-to-win wheels and other interactive campaigns.
• Exit-Intent Pop-Ups: Capture users before they leave your site.
• Analytics Dashboard: Track campaign performance with detailed analytics.

Why Choose OptinMonster:

If you’re looking for a feature-packed tool with granular control over targeting and design, OptinMonster is a strong contender. It’s suitable for businesses of all sizes and integrates seamlessly with major email marketing platforms.

Pricing:

Plans start at $7/month for the basic plan, with higher-tier plans offering advanced features like behavior automation and priority support

4. BDOW (formerly Sumo)

BDOW (formerly Sumo) is a simple yet effective tool for growing your email list and driving conversions. It’s designed with small businesses in mind, offering an easy-to-use interface and essential features.

Key Features:

• List Builder: Create pop-ups, scroll boxes, and welcome mats.
• Social Sharing: Encourage visitors to share your content on social media.
• E-commerce Integration: Works seamlessly with platforms like Shopify.
• A/B Testing: Optimize your campaigns for maximum performance.
• Analytics: Gain insights into how your pop-ups are performing.

Why Choose Sumo:

Sumo’s simplicity and focus on core functionalities make it a great choice for beginners or businesses with straightforward needs. It’s a solid, no-frills alternative to Privy.

Pricing:

Paid plans start at $12/month.

5. Poptin

Poptin is a versatile tool for creating pop-ups, forms, and overlays to boost engagement and conversions. It’s known for its affordability and ease of use.

Key Features:

• Drag-and-Drop Editor: Create pop-ups quickly with an intuitive builder.
• Exit-Intent Technology: Capture leads before they leave.
• Email Integration: Connect seamlessly with email marketing tools.
• Mobile Optimization: Ensure your campaigns look great on all devices.
• Advanced Triggers: Display campaigns based on user behavior and timing.

Why Choose Poptin:

Poptin is an excellent option for businesses on a budget that still want access to advanced features. Its user-friendly design makes it accessible even for non-technical users.

Pricing:

Poptin offers a free plan with limited features, with paid plans starting at $20/month.

6. Wisepops

Wisepops offers sophisticated tools for building personalized pop-ups and banners that drive engagement and sales. It caters to businesses of all sizes with its intuitive interface and powerful features.

Key Features:

• Customizable Pop-Ups: Create eye-catching campaigns with extensive design options.
• Behavioral Targeting: Display pop-ups based on user behavior and preferences.
• A/B Testing: Improve performance by testing multiple versions of your campaigns.
• Segmentation: Deliver personalized messages to specific audience groups.
• Analytics: Gain insights to optimize your strategies

Why Choose Wisepops?

Wisepops is an ideal solution for businesses seeking sophisticated pop-up and banner tools to drive customer engagement and boost conversions.

Pricing:

Paid plans starting at $49/month.

How to Choose the Best Tool among Privy Alternatives for Your E-commerce Store

Choosing the right Privy alternative is key to boosting conversions and growing your e-commerce business. Here’s a streamlined guide to help you decide:

1. Identify Your Key Needs

• Campaign Focus: Do you need pop-ups, email capture, or cart recovery? Select a tool that specializes in the features you need.
• Personalization: If targeting specific user behaviors is crucial, look for advanced targeting options and AI-powered features.

2. Ease of Use vs. Customization

• User-Friendly: If you prefer simplicity, choose a platform with drag-and-drop editors (like Plum or Sumo).
• Customization: For a more tailored approach, opt for tools like OptinMonster or Justuno, which offer more design flexibility.

3. Integration & Compatibility

• Platform Fit: Ensure the tool integrates seamlessly with your e-commerce platform (Shopify, WooCommerce, etc.).
• Email Tools: Look for easy integration with your email marketing system to streamline automation.

4. Price vs. Features

• Budget-Friendly: Platforms like Plum and Poptin offer affordable options with powerful features for smaller budgets.
• Scalability: If you're planning for growth, ensure the tool can scale with your business without a huge cost jump.

5. Support & Resources

• Support: Check for responsive customer service and helpful resources like tutorials.
• Reviews: Research user feedback to ensure the platform delivers on promises.

Final Words

Choosing the right Privy alternative can make all the difference in driving conversions and enhancing your e-commerce store’s growth. By focusing on your specific needs, ease of use, and scalability, you can find a solution that not only fits your budget but also supports your business as it expands. 

Take advantage of free trials to test features and ensure a seamless integration with your e-commerce platform. The right tool will help you engage customers, boost sales, and keep your marketing efforts on track. Happy growing!